Tips for Marketing Your Supermarket Franchise on a Budget

If we talk about today’s competitive retail segment, marketing plays a very important role in the success of a supermarket franchise. 

The challenge faced by most of the supermarket franchise is low marketing budget, and we are going to provide you with some tips to market your venture, even with marketing capital. 

With right strategies, even slow marketing, budgets can lead to higher gains and profits.

The right marketing doesn’t always involve heavy spending, it’s all about being creative, resourceful and implementing cost-effective techniques that attract customers and high footfall. 

This will not only increase the brand value, but will also help the brand in making loyal customers. 

In this article, we are going to study about variety of proven strategies for marketing in low budget that all the supermarket franchise owners can implement to increase visibility, attract more customers and increase sales.

1. Social Media’s Support

Platform such as social media is one of the best and most effective way of marketing nowadays as it can be done with very less capital and can show results very quickly. 

Platforms such as Instagram, Facebook, Twitter offer, significant reach and also provide us with an option to specify our target audience based on location, interest, and behaviour. 

If we talk about a supermarket franchise building connections through social media or marketing through social media can help us build strong customer relations and also able to connect with the local community. 

Strategies 

1.  Create Local Content 

Instead of posting general social media content that is being posted by everyone, post something that is unique and innovative and attracts a lot of people, try to post something that makes you engage with the local audience. 

A. Highlight Products – Always showcase the items that cater to the local audience. 

Item such as fresh produce regional snacks can attract local customers.   

B. Celebrate Local Festivals – Keep posting about local festivals, holidays and events promote all the related discounts and special offerings. 

C. Share Customer Stories – Always feature local customers in your videos and testimonials from local customers to build community trust and increase sales.

Also read: How to Choose the Right Supermarket Franchise in India

2. Engage with Followers 

Don’t forget to respond to customer comments, answering their queries, also remember that engaging with your social media followers makes them feel valued and encourages loyalty. 

A. Geo-targeting 

Social media platforms, such as Twitter, Instagram, and Facebook allows you to run preference based ads where you can choose the area you want to cover. 

You can also choose the specific radius. You want to advertise regarding your supermarket franchise as it is a very cost-effective way to cater local audience. 

B. Contests and Giveaway

Contest and giveaway are the best way to boost your social media profile and engage more people with you. You can offer different prizes, such as gift cards, shopping vouchers for gift items. 

Make sure to come with an innovative approach so that the participants share the post with everyone.

2. Optimize Google My Business (GMB)

Again, this is one of the most effective and free tool for local marketing, which is known as Google my business. 

The main feature is that this allows your work to appear on Google in Local, search results and also on Google maps. 

This helps potential customers, Find your store whenever they search for something related to grocery or supermarket franchise.

A. Profile Setup

Always ensure that google my business profile is fully optimized including – 

Business name, address and phone number (NAP), also make sure that this information is consistent across all platforms. 

Business hours should always be fixed you. You must always have an acute opening and closing time.  

Upload all the high-quality images of your store and products, especially when posting special promotion to make your profile and listing more appealing and attractive. 

Google, my business allows you to post updates, promotions, and offers. Take benefit of this as this is free of cost and also one of the best way to keep your audience updated. 

B. Encourage Reviews

Customer reviews are always crucial for building a brand and improving your search rankings online. 

Do not forget to encourage satisfied customers to leave a review by providing an easy method for them to do so. 

You can take reviews via email, on the desk and the receipts. 

Never forget to respond to the reviews, no matter whether they are positive or negative. 

This ensures that the brand cares for the customers.

C. Track Insights 

Google, my business provides you with the detailed study that shows how customers are finding your store, where they are coming from and how do they consider your brand to be. 

You can always use this data to refine your marketing strategies and increase profits. 

3. Implement Referral Programs 

This is one of the best and the most encouraging way to bring new customers with the help of old customers as the old customers automatically bring new customers when they are attracted towards Special offers and discounts.

This method involves word of mouth marketing, which is more powerful than any social media marketing which is both highly easy and budget friendly. 

A. Offer Rewards

Do not forget to give your loyal customers, reward, or some points, discounts on special products whenever they refer a family or friend to your store. 

You can either give loyalty points, discounts or even free products. You can offer a 10% instant discount on a referral. 

B. Track Referrals 

Implement a system that tracks all the referrals and notifies you, you can do this either with a computer software system or manually by maintaining records. 

This basically ensures that both the referrer and the referee get their rewards and be satisfied. 

C. Promote Your Programs

Make sure that your customers know about all the ongoing campaigns and you run the referral promotions in the store, on your official website and also on your social media platforms. 

Clearing all the rules and regulations helps in more and more participation.]

4. Incorporate Local SEO

Incorporating all the local SEO (Search Engine Optimisation) into your software is a cost, effective and budget friendly way to show your store above everyone when anyone near you searches for grocery or supermarket franchise related stuff. 

It ensures that your supermarket franchise ranks higher when anyone searches related to your products. It works when any potential customers search things related to your store. 

A. Location Specific Keywords

When creating content for your website, social media platforms, or banners in stores, always make sure that the keyboard you put have proper meaning and attract more people towards your brand. 

Make sure that they contain location specific keywords such as

• Cheap groceries near me
• Best supermarket near me
• Best grocery Deals

These filters will help increase your visibility whenever a potential buyer searches for grocery. 

B. Create Local Content

While writing blog post or creating content for social media platforms, always make sure that your content engage with the local audience. 

For example, you can always post about Local events, local food trends, or seasonal produce. This content can always help you rank higher in search engine options.

5. Use Posters

While digital marketing has came a long way and served a lot of audience, today, we still can’t say that traditional marketing is not helpful. 

Banners, poster and flyers are still very effective when it comes to marketing in local areas.

A. Targeted Distribution 

Distribute all the flyers and posters in the neighbourhood and near the store, where you see potential buyers and make sure that the flyers and posters indicate about the ongoing discounts and offers to attract more customers. 

You can distribute all the flyers by partnering with Local vendors or distributing door-to-door. You can also partner with local shops to display your banner in high traffic areas. 

B. Offer Coupons

If your flyers and posters consist of 10% discount, it can instantly attract customers to Shop at that particular moment and cash in the 10% Instant instantly. 

You can offer a 10% discount on first order or buy one get one free on some particular items to attract high traffic.  

6. Collaborate with Local Businesses 

Collaborating with local businesses is very important and a very significant way to gain importance as well as presence in local areas. 

It also helps in building brand awareness without investing a lot of money and also helps in attracting a lot of customers and increasing visibility in local area. 

A. Cross Promotion 

You can partner with all the complimentary businesses in your area such as Bakery, gym or coffee shops to cross promote each other’s services. 

This is a simple and effective way in which you can market for the bakery and the bakery and market for you. Investment is zero and profit is for both.

B. Sponsor Local Events

Most of the communities conduct event nowadays, which are related to sports, entertainment, or some fairs. 

You can always sponsor or participate in these events in order to get some recognition and exposure. As a sponsor, you can always set up a booth, distribute flyers, and banners. 

C. Community Involvement 

Engage with the local community and local audience by conducting community events or supporting local charities or by organising health, awareness, campaigns, and food drives. 

This helps to position your supermarket franchise as a caring and ultra active member of the local community which helps in building goodwill and customer loyalty. 

Check out this: Investing In Supermarket Franchise: A Smart Move

7. Host In Store Events

Hosting in Store events is a great way to interact with your customers and attract new customers to your store. 

The key is always to keep the event simple, fun, and relatable for the local audience. 

A. Product Tasting 

Always make sure that the new products are available for testing in your store for example, you can conduct a free chips, tasting event or a new product launch day where customers can fetch few groceries. 

B. Themed Days or Weeks

You can always create themed days or weeks that encourages more people to shop on your store. 

For example, you can always go for a fitness or health week in which you promote organic products or healthy food items.

C. Loyalty Events

For all the existing customers, you can always conduct loyalty programs, or loyalty events where they get instant discount or special shopping hours in which they get various discounts. 

In some cases, they can also get early access to few Limited products.

Conclusion

Here we have studied that marketing does not always involve high budget, but it can also be done in budget friendly way and here were all the tips related to marketing in budget friendly ways in which you can make your store popular Amman Local or and also market among the city. 

If you implement all of these in your grocery franchise, then you can easily market and the result will always be high foot fall and maximum returns. 

Always remember that success in marketing is only due to consistency, hard work, creativity, and an innovative approach towards business. 

If you have a deep understanding of your customer base, you can never be unsuccessful in this business. 

By following all of these budget friendly tips, you can easily market your supermarket franchise and get popular among people. 

Your supermarket franchise can also be a competition and thrive into this market. Only if you control all the cost and have financial planning. 

Marketing in low budget is no more a challenge, but it is very helpful to take your business to new heights and make profits which have never been made before.

Collaborating with local businesses is one of the most important aspect as it is free marketing and both the parties are benefited.